VIP Ministries Press · Free Resource
The free resource for believers who know God gave them a book and still cannot answer the question: what is it about?
Get the Write That Book Concept Blueprint — a 15-minute video, a printable workbook, and an audio version — and walk away knowing exactly what your book is, who it is for, and what it does.
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What This Is
No trailing off. No "well, it's kind of about..." No changing the subject because you do not have a clean answer yet.
You know exactly which book you are writing. You know who it is for. You know what it does for them. And you can say all of that in one breath, with the kind of confidence that only comes from real clarity.
That is what you walk away with after 15 minutes with the Write That Book Concept Blueprint. Not someday. Not after months of journaling. Today.
Does This Sound Familiar?
Someone asks what your book is about and you say something vague and then change the subject because you do not have a clean answer yet.
You have two or three ideas and every time you sit down to write you spend the first twenty minutes negotiating between them and then close the laptop and tell yourself you will start tomorrow.
You have been waiting for the right time to write your book but you have not written the one sentence that tells you what the book actually is yet.
God has spoken to you about this book more than once. Through a prophet, a sermon, a dream, a word that would not leave. And you still cannot say with confidence what the book is.
Clarity is not something you wait for. It is something you create by sitting down and doing the work of naming what you actually have. That is what this Blueprint is for.
What You Walk Away With
The Result
You leave with a chosen book and a complete concept that names your reader, their problem, the transformation, and the deeper why. The next time someone asks what your book is about, you will have a real answer.
Video · 15 Minutes
Watch and work. Shan walks you through both exercises in real time. Pause when you need to write. Come out the other side with your concept named.
Printable PDF
Print it out and write directly in it alongside the video. The exercises are laid out clearly so you always know exactly what to do next.
Audio
Prefer to listen? The full Blueprint is available as audio. Have your workbook open and follow along wherever you are.

Your Host
Book Development Coach & Publisher · VIP Ministries
I am not here to teach you how to write.
I have been where you are. I received the assignment, I delayed it, I hid behind every reasonable excuse I could find, and I felt the weight of what that delay was costing me. My pastor looked me in the eye and said the longer you take to do what God told you to do, the more souls are perishing.
That word broke something in me.
I walked away from my PhD to walk fully into this assignment. I have written five books. I have published authors and coached writers. And what I know after all of that is this.
The writers who finish are not the most talented. They are not the most prepared. They are the most obedient.
I am not coming to give you writing tips. I am coming as a spiritual midwife. My job is not to teach you how to get the book out. My job is to help God get it out of you. There is a difference. And if you have tried everything else and the book is still inside you, that difference is exactly what you need.
"Find your book concept.
Everything else follows."
Your book is not waiting on time. It is not waiting on a better season. It is waiting on the clarity that tells you what it is, who it is for, and what it does. Get the Blueprint and find your concept today.